If you want to establish your business or company locally, then search engine optimization plays a big role in the success of your business in the targeted local market. Since your targeted customer is looking for the product through the search engine that you provide as a service/product. So you might want a targeted customer to come to your website, right? So let’s find out what to look for in a local SEO;
Local SEO 2020 Checklist:
1) Optimize Your Google My Business Listing: By listing your website in Google My Business, you can easily reach your target customers. If you want to rank in local search or get targeted visitors/customers then Google My Business listing is not an option. One thing to keep in mind in Google My Business is to keep NAP = Name, Address, Phone number right.
2) Utilize Social Media: Social media is a proven tool to meet the targets of your business. Since people nowadays prefer to be active on social media, you can easily get your business’s targeted customers from here.
3) Reach Out for Reviews: Before buying your product, the customer will want to know about the product or what is the opinion or feedback of those who have used it? You can also get customer reviews on your website or via email. If there is a review, it is important to keep a review so that the customer can see the feedback and buy the product.
Use SEO-Friendly URLs: Search engines prefer short URLs according to the topic. If your URL structure is not correct then search engine ranking will be affected. If your URL is www.yourwebsite.com/1234/567/find_info then search engines may flag your URL as a spam link which may result in a penalty for your site.
Don’t Forget SEO Titles and Descriptions: Meta titles and meta descriptions are very important in SEO. So don’t forget to give your local SEO website titles and meta descriptions so that it is SEO friendly.
Pay Attention to Backend SEO as Well as Frontend SEO: You don’t just have to do website design, content, backlinks, and the above work, if you want to do something good in search results then backhand SEO or technical SEO is important. You must make sure that your sitemap is correct. Or have all the pages indexed?
Get Backlinks, Get Referrals: Relevant local backlinks have a great impact on the ranking of your website. The more referral domains there are, the more traffic is likely to come. If you can bring backlinks from relevant sites, your traffic and ranking will increase rapidly. Do backlinks on local sites in local SEO.
Use Outbound Links and Internal Links, Get Credibility: Giving outbound links is one of the SEO practices. You must link to relevant websites from your content where resources can be found on the same topic. On the other hand, interlink means to link from your webpage or post to another post or page. Your interlink must be relevant.
Don’t Forget Schema: Schema or structured data is much needed in local SEO. Mainly if the business is physical. The schema will help search engines understand what your business type is.
Leverage the Power of Google Maps: Your Business Location Search engines can understand the physical location of your business directly by including Google Maps in your About Us and contact pages.
Yes, NAP Is Still Relevant: NAP = Name, Address, and Phone Number. If a visitor can easily find the phone number or address when he finds the required service/product, then the better your user experience will be, the more likely you are to sell your product/service.
Know Your Keywords Don’t over do it: In local SEO you must be careful about keywords if you want to rank in those keywords and in a relevant search. Keep the keywords natural in the content. Nowadays search engines are much smarter. If you do keyword stuffing, you will not get rank but you will get a reverse penalty.
Be In The Know About Your Site’s: You need to keep in mind that there are two differences between General SEO and Local SEO Local Search Results. In the case of local SEO, Google optimizes search results based on physical location. So in the case of local business, you need to be much more aware of how to target keywords for search results. Targeting this keyword will again vary from location to location.
Never Forget About Mobile: There are many smart phone users in today’s world. So now the phone is being used a lot to search for something. So if your local business or service is not mobile optimized, you will lose both traffic and leads. A mobile-friendly website is so much more urgent.